Secret Leaders with Dan Murray-Serter & Chris Donnelly  cover image

Who Gives A Crap: Going viral on a toilet and selling 300 million rolls of toilet paper, with Co-Founder Simon Griffiths

Secret Leaders with Dan Murray-Serter & Chris Donnelly

CHAPTER

Choosing a Brand Name, Crowdfunding, and Unexpected Success

This chapter explores the process of selecting a brand name for a toilet paper company and their approach to gaining visibility through a crowdfunding campaign. It also highlights the significance of internet connectivity for businesses in London.

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