Startups For the Rest of Us Episode 797 | TinySeed Tales s5e5: Should I Raise More Funding?
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Sep 18, 2025 Harris Kenny, founder of Outbound Sync and expert in B2B SaaS, shares his journey of growing monthly recurring revenue to $35k. He discusses the pivotal decisions that accelerated this growth, such as strategic integrations and building trust through SOC 2 compliance. The conversation dives into the dilemmas of raising unnecessary funds, decluttering good ideas, and maintaining work-life balance amidst startup stress. Harris also highlights the importance of refining sales strategies and focusing on core business elements in today's AI-driven landscape.
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Fast MRR Surge From Integrations
- Harris grew MRR from $20k to $35k in about three months by shipping integrations and focusing sales efforts.
- He credits specific features and partner focus for unlocking immediate revenue.
Integrations Drive Immediate Deals
- Adding integrations and improving Salesforce support directly unlocked deals the moment features shipped.
- Focusing on partner channels amplified that product momentum into recurring revenue.
Make SOC 2 A Business Accelerator
- Do SOC 2 and create a thorough trust center to speed security approvals and close larger customers.
- Treat audits as product-improvement exercises that fix blind spots and build credibility.