Above The Fold Episode 59 | How Nestig Turns CX Into A Brand Advantage With Lauren Schorr
10 snips
May 8, 2025 Lauren Schorr, director of CX at Nestig, shares insights on embedding customer experience within a brand's DNA. She discusses why Nestig prioritized a CX role from the onset, revealing their journey in evolving from cribs to children's furniture. Topics include the importance of personalized customer feedback, the innovative use of digital tools to enhance engagement, and strategies for fostering long-term customer loyalty in a competitive market. Whether you're building a CX team or seeking growth in this field, Lauren's actionable tips are invaluable!
AI Snips
Chapters
Transcript
Episode notes
CX as First Priority at Nestig
- Nestig prioritized customer experience by making it their first hire, embedding CX into their brand from the start.
- This foundational focus on CX leads to happier customers and a successful team.
From Theater to CX Leadership
- Lauren Schorr transitioned from a career in musical theater to customer experience.
- Her background in acting and customer-facing jobs laid the foundation for her CX career.
Empower Your CX Team with Feedback
- Encourage your CX team by seriously considering their ideas and giving context when not implemented.
- Quick action on feedback builds team confidence and improves customer trust.