Get Paid with Manny Medina

S2E33: Stop charging for access. Start charging for results.

Jan 16, 2026
Dan Griggs, CFO at Intercom with extensive experience in pricing strategies, dives into the shift from traditional seat-based pricing to innovative outcome-based pricing shaped by AI. He reveals how Intercom launched their AI customer service agent, Fin, and why pricing per resolution at 99 cents revolutionized their revenue model. Griggs shares insights on aligning sales incentives, simplifying customer trials, and the economic implications of AI-driven service. This shift not only transformed their operations but also inspired a broader industry rethink on software monetization.
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ANECDOTE

Early Bet On GPT-3.5 Sparked FIN

  • Intercom's AI team tested GPT-3.5 immediately and told leadership "this is different this time."
  • The company reallocated resources and rapidly built FIN, their customer service AI agent.
INSIGHT

Agents Break Seat-Based Pricing

  • AI agents do the actual work, so seat-based pricing becomes a mismatch for value delivered.
  • Intercom shifted to outcome-based pricing (per resolution) because customers pay for solved issues, not agent access.
ADVICE

Price Where Customers Realize Value

  • Tie pricing directly to customer value when possible to make ROI obvious and fair.
  • Offer pay-as-you-go initially so customers trial without long-term commitment and build trust fast.
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