Agency #87 - How to Work Smarter, Not Harder with AI | Marissa Kos
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Aug 28, 2025 In this insightful discussion, Marissa Kos, a futurist and AI opinion leader, delves into the transformative power of AI for businesses. She debunks common myths that hinder AI adoption and emphasizes the need for tailored automation systems. Marissa also highlights how AI can reshape company culture and enhance scalability. Furthermore, she urges companies to focus on practical AI benefits rather than getting lost in the race for innovation, ensuring a smoother path to integrating AI into daily operations.
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Expectation Gap Explains AI Friction
- We apply decades-refined UX expectations to brand-new AI tech and expect it to be flawless.
- That mismatch explains friction, slow responses, and higher perceived failure rates today.
Dystopia Is Hypothetical; Regulation Matters
- The dystopian AI narrative is hypothetical and unhelpful; focus on practical use and regulation instead.
- Treat social media's past failures as a cautionary lesson for transparency and ethics in AI.
People Still Watch People
- AI content will proliferate but humans remain the main draw because audiences crave real people.
- Oversaturation will push demand toward creators who are genuinely entertaining and personal.