The Jered Williams Show #149 Plumber Makes Millions With Water Filtration (here's how)
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Nov 14, 2025 Brandon Counts, a Virginia-based plumber and founder of Potomac Plumbing, shares his inspiring journey from childhood experiences to starting his own successful business. He dives into the challenges of pricing strategies and the significance of customer relationships. Brandon discusses scaling his business through focused marketing and a shift to water filtration services, emphasizing the lucrative potential in the plumbing industry today. His insights on overcoming price objections and the importance of coaching make this a must-listen for aspiring tradespeople.
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Early Hustle Built A Customer Base
- Brandon started Patriot Plumbing at ~22 by cold-calling remodeling companies and using Angie's List to get water heater work.
- He built a customer list from a low-priced water heater promo that later generated recurring and referral business.
Setback Led To A Second Start
- Brandon lost his first company during a divorce and walked away with a van and tools while his ex kept the business.
- He then worked for larger contractors briefly before starting Potomac Plumbing in 2011/2012 to rebuild independently.
Scale With Systems And Local Focus
- Join coaching and implement systems before scaling to avoid hiring mistakes and cashflow issues.
- Shrink your service area and align marketing before expanding staff to keep leads matching capacity.
