Buy and Build
Ep 71: Beyond Organic Growth- A Founder's Tale of Strategic Acquisitions with Jordan Hammond
Jan 9, 2024
Jordan Hammond, Founder of Genuine Comfort, shares his unique approach to strategic acquisitions, emphasizing the crucial role of transparency and trust. Topics also include starting a startup, building relationships with competitors, resources for sales professionals, and struggles with expertise and entrepreneurship.
49:35
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Quick takeaways
- Implementing EOS and having a business operating system like EOS has been crucial in providing structure, consistency, and focus to the business operations.
- Proactively reaching out to competitors, building relationships, and ensuring transparency were key factors in successful acquisitions and negotiations.
Deep dives
The success of implementing EOS
Implementing EOS has been the second biggest impact on the business after uncovering the ETA model. It provided a simple framework and structure for operations, allowing for consistency and focus. The weekly coaching sessions and recordings of sales calls have been instrumental in improving sales performance and mindset. The incentives were aligned with maximizing gross margins rather than focusing on top line revenue.
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