Jordan Hammond, Founder of Genuine Comfort, shares his unique approach to strategic acquisitions, emphasizing the crucial role of transparency and trust. Topics also include starting a startup, building relationships with competitors, resources for sales professionals, and struggles with expertise and entrepreneurship.

Jordan Hammond, a dynamic entrepreneur who turned early setbacks into stepping stones, shares his journey of scaling a startup to $15 million in revenue while completing two acquisitions. He discusses the power of collaboration, especially with competitors, to overcome challenges. The importance of a skilled CFO and networking in strategic growth are also highlighted. Jordan reveals his insights into navigating cash flow issues and his plans for future acquisitions, showcasing how creativity can drive revenue, even in uncertain times.