Problem Solvers

How FamousBirthdays.com Drives 25 Million Users A Month

Nov 7, 2022
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ANECDOTE

Bookstore Moment Sparks Curiosity

  • Jason describes being asked if he's "very famous" while signing books at Penn Station.
  • He discovered his exact fame ranking on FamousBirthdays and used it to illustrate the site's reach.
INSIGHT

IMDB For Digital Creators

  • FamousBirthdays positions itself as the IMDB for digital creators and attracts large youth audiences.
  • The site gets 25+ million users monthly by focusing on creator discovery and rankings driven by user searches.
INSIGHT

Mobile-First Creator Profiles

  • Evan noticed Wikipedia and IMDB didn't serve mobile-first profiles for social creators.
  • FamousBirthdays filled that gap by giving concise, mobile-friendly bios and popularity rankings for creators.
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