How Much Money Does This Business Make?

The less ads we have, the better experience we'll offer. We're not going to overdo it to try to squeeze out more revenue. So I would say if Wikipedia is zero and some of those sites you mention are 10 because the ads are everywhere, I would probably give us a three right now. But that's very important to me. And even though there's not a science to it, obviously the less ads we've had in the past has been good for our business.