Masters of Scale Apple's Angela Ahrendts: How to unite a team (Part 1)
May 12, 2020
Angela Ahrendts, former SVP of retail at Apple and ex-CEO of Burberry, shares her secrets to fostering unity in large teams. She emphasizes the importance of authentic leadership and human connection, using personal anecdotes to illustrate family values in the workplace. Angela discusses innovative strategies like the 'Lobatical,' which enhances employee engagement through additional vacation time. She also reflects on her journey from luxury to mainstream at Burberry, merging brand tradition with transformation.
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Video Message
- Angela Ahrendts, as Apple's head of retail, insisted on sending a personal video message to all 70,000 employees.
- Despite Apple's reluctance towards videos, she recorded a short, unedited message from her desk, answering her daughter's call mid-recording.
Uniting a Team
- Unite your team with an elevated mission and regular human contact, regardless of team size.
- A strong logo is not enough; you need a shared purpose and genuine connection.
Power of Celebrations
- Growing up in a large family, Angela Ahrendts learned the importance of celebrations from her parents.
- Frequent celebrations, big or small, create a sense of unity and shared identity within a family or team.