Apple's Angela Ahrendts: How to unite a team (Part 1)
Masters of Scale
00:00
Reinventing Burberry: Tradition Meets Transformation
This chapter explores Burberry's iconic check pattern and its journey from luxury to mainstream identity, emphasizing the brand's commitment to British heritage and social impact through the Burberry Foundation. It highlights the critical role of team unity, challenging conversations, and securing quick wins in fostering a renewed company culture. The narrative also touches on leadership decisions, career dilemmas, and the emotional resonance of storytelling in navigating brand transformation.
Transcript
Play full episode
