EconTalk Maxine Clark on Building the Build-a-Bear Workshop
Mar 14, 2022
Maxine Clark, founder and former CEO of Build-A-Bear Workshop, revolutionized retail by allowing customers to create personalized stuffed animals. She shares the magic behind her brand, sparked by a child's comment, and emphasizes the importance of joyful customer experiences. Clark reveals the unique 'heart ceremony' that solidifies emotional connections and discusses the challenges of franchising and unexpected viral promotions. Packed with heartwarming stories and innovative insights, she's all about fostering relationships and adapting in the face of adversity.
AI Snips
Chapters
Transcript
Episode notes
Teddy Bear Origin
- Teddy bears originated in 1902 when Theodore Roosevelt refused to shoot a bear cub on a hunting trip.
- This act of kindness was captured in a cartoon and led to the creation of the first teddy bear by the Ideal Toy Company.
Initial Success and Adaptation
- Build-A-Bear's initial store had constant lines, highlighting the immediate popularity.
- They adapted by implementing a number system and later bought a patent to streamline the bear-making process.
Embracing Competition
- Build-A-Bear strategically placed stores near family-friendly entertainment like zoos and ballparks, embracing competition.
- They focused on being part of the entertainment experience rather than solely selling a product.