Maxine Clark

Founder and former CEO of Build-a-Bear Workshop, a retail-entertainment company where customers can create their own stuffed animals. She is known for her customer-focused approach and innovative business model.

Best podcasts with Maxine Clark

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Mar 14, 2022 • 1h 4min

Maxine Clark on Building the Build-a-Bear Workshop

Maxine Clark, founder and former CEO of Build-A-Bear Workshop, revolutionized retail by allowing customers to create personalized stuffed animals. She shares the magic behind her brand, sparked by a child's comment, and emphasizes the importance of joyful customer experiences. Clark reveals the unique 'heart ceremony' that solidifies emotional connections and discusses the challenges of franchising and unexpected viral promotions. Packed with heartwarming stories and innovative insights, she's all about fostering relationships and adapting in the face of adversity.

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