This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

How Long Does it Take for Content Success? (330)

Jul 1, 2022

01:12:22

Creator website

Highlights

AI Chapters

Episode notes

Do We Need to Codify Other Rights That Have Been Decided by the Courts?

04:22

What Are We Really Raging Against?

02:18

Dotdash Meredith Stops Some Distribution to a Limited Number of People

04:12

Introduction

5min

You're My Birthday, Almo and the Two Cups

6min

What Are We Really Raging Against?

2min

Do We Need to Codify Other Rights That Have Been Decided by the Courts?

4min

What Are You Commenting On?

2min

You Shouldn't Get Accepted, Right?

2min

The Top Motivator for Full Time Content Creators

3min

College University Has a Branding Problem, Right?

5min

How Many Pebbles Till You Have a Pile?

4min

10.

The New Version of Epiconte Marketing

4min

11.

Do You Know How to Make the Business Case for Content Marketing?

4min

12.

Is There a Campaign Planner?

2min

13.

Is Twitter Getting There?

4min

14.

Dotdash Meredith Stops Some Distribution to a Limited Number of People

4min

15.

The Inflation Hitting Print and Postage Is a Thing

5min

16.

We're Going to Start to See New, Innovative Things Come Out

4min

17.

The Rise of Paid Video Marketing on Social Media Platforms

3min

18.

The Content Entrepenur Is One That Evolves

4min

19.

Is There a Frustration in Marketing?

5min

This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?

Twitter launches yet another new program, this one likely to do nothing at all.

And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?

Rants and raves include social media influencer spend and Amazon as your dead grandmother.

This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.

This week's links:

Creator Economy Research

Twitter Launches New Advertiser Program

BHG Print Kill

Social Media Influencer Spend

Amazon and Your Dead Grandma

Fractional CMO Jobs

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