This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

How Long Does it Take for Content Success? (330)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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The Inflation Hitting Print and Postage Is a Thing

The de moine register is taking seven per cent of its readers off the internet for a test run to see if they will pay more or less. i think it provides, it's a flawed strategy for these larger brands, because what happens out of this is that smaller companies will come in and disrupt it with better customer experience. My bigger concern here is that the inflation hitting print and postage is a thing. And it's concerning that print as we knew it is going away. We're expecting, or i'm expecting, that the holiday season for amazon and walmart and others, is going to be huge from the print catalogue standpoint.

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