We Are For Good Podcast - The Podcast for Nonprofits

637. Building Movements, Not Campaigns: Agency, Belief + Community for Nonprofits - Eric Brown, Whiteboard

Aug 18, 2025
Guest
Eric Brown
Eric Brown, Co-Founder of Whiteboard, is a creative visionary dedicated to helping purpose-driven brands make a difference. In a captivating conversation, he shares insights on building movements instead of mere campaigns, emphasizing the importance of community as co-creators. He discusses balancing personal and collective missions to avoid burnout and the powerful role of storytelling in engaging supporters. Eric also inspires listeners to choose belief over cynicism, highlighting how collaborative leadership can lead to meaningful change.
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ANECDOTE

Humble Roots Shaped Empathy

  • Eric grew up in a log house in North Georgia with parents who worked in special needs education, which shaped his empathy and values.
  • He and co-founder Taylor built Whiteboard from college dorm roots into a distributed creative agency over 15 years.
ANECDOTE

Legacy Box: Co-Creation In Practice

  • Early work with a client digitizing family films taught Whiteboard to invite customers into product feedback loops.
  • They used process emails and iterative testing to co-create product features and reduce guesswork.
INSIGHT

Agency As Productive Tension

  • Agency is best understood as a lived tension between self, others, mission, and mastery, not a static noun.
  • The productive center of that tension is where authentic leadership and movement-building emerge.
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