Meet Eric 🤝, Co-Founder of Whiteboard and a creative visionary helping purpose-driven brands change the world. From growing up in a log house in Georgia to partnering with changemakers worldwide, Eric’s story is rooted in belief, values, and community. His work spans digital branding, platform development, activation campaigns, and team training for clients like Purposity, Praxis Labs, Q Ideas, and Last Mile Health—earning recognition from The Webby Awards, Entrepreneur, AWWWARDS, Net Magazine, and SiteInspire.

In this episode, Jon + Becky dive into a story-filled conversation about what it takes to build real movements—not just run campaigns. You’ll learn why community should be your co-creator (not just your audience), how to navigate the tension between self, others, and mission, and why choosing belief over cynicism can transform the way you lead.

Eric’s sharing behind-the-scenes moments, fresh perspective, and one simple, actionable step you can take this week to move your mission forward. It’s uplifting, practical, and a powerful reminder that the best change happens when we lead together.

Learn:

The difference between running a campaign and building a movement—and why movements spark deeper, lasting impact.
How to invite your community to be true co-creators of your mission.
Simple ways to balance self, others, mission, and mastery to avoid burnout and lead well.
The power of storytelling and creative assets to inspire donors and rally supporters.
Why choosing belief over cynicism can transform your leadership and your impact.

Episode Highlights:

Eric Brown’s Early Life and Influences (05:30)
Founding Whiteboard and the Visionary (12:00)
Community as a Carrier of Mission (18:45)
The Power of Storytelling in Philanthropy (25:15)
Navigating Tension and Agency in Leadership (32:00)
Building Movements with Visionary Organizations (38:30)
Eric’s One Good Thing (45:00)

Episode Shownotes: www.weareforgood.com/episode/637

About our Sponsor Givebutter 💛

Nonprofits use Givebutter to bring together multiple categories of tools, including mobile-friendly donation forms, fundraising campaigns, events, auctions, email marketing, a built-in CRM, and so much more. Head to givebutter.com/weareforgood to sign up for your free account today and get started in minutes.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

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