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Omni Talk Retail
Spotlight Series | Reimagining Shoptalk with Shoptalk CEO Anil Aggarwal
Sep 28, 2020
Shoptalk CEO Anil Aggarwal talks about the origin of Shoptalk, the state of the retail industry, and the next marquee event. Anil also gives a master class on innovation and disruption theory, emphasizing the importance of putting product first and making tough decisions. It's a firsthand account from someone who eats what he cooks and isn't afraid of innovation.
52:26
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Quick takeaways
- The future of retail lies in a mix of new trends, technologies, and business models, which companies need to experiment with and iterate upon, in order to adapt their strategies and stay relevant in the industry.
- Anil Ayerwal highlights the significance of putting the product first and emphasizes the need for innovation and staying true to the product's purpose, recommending the approach of thinking about virtual events as an omnichannel experience that combines the advantages of both offline and online events for enhanced overall event experience.
Deep dives
Shop Talk: A B2B Retail Industry Event
Shop Talk is a B2B retail industry event held annually in Las Vegas. It started with 3,000 attendees in 2016 and grew to 8,500 attendees in 2019. The event aims to bring together a diverse community of retail and e-commerce professionals, startups, established retailers and brands, investors, and more. Beyond being just an event, Shop Talk is a resource and utility for the industry, providing value and usefulness through breaking down industry silos and reframing the dominant narrative around digital. The event's founder, Anil Ayerwal, recognized the need for a supportive platform amid big shifts in technology and consumer behavior. Shop Talk meetup is the newest addition, offering a virtual experience for industry professionals to connect, collaborate, and share knowledge.
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