Omni Talk Retail cover image

Spotlight Series | Reimagining Shoptalk with Shoptalk CEO Anil Aggarwal

Omni Talk Retail

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The Impact of COVID-19 on ShopTalk

The chapter discusses how the coronavirus pandemic unexpectedly affected ShopTalk, leading to a postponement and the realization that a virtual event was not up to their standards. It explores the development of the Shop Talks Retail Framework for COVID-19 and the need for a long-term virtual event strategy.

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