Wise Traditions 446. Know Your Rancher And You Will Always Have Food
Nov 6, 2023
AJ Richards, a combat veteran and entrepreneur running Sustenance Earth, Inc., dives deep into the fragility of the U.S. food supply. He discusses the monopolistic grip of four major beef companies and the necessity of knowing your local rancher to ensure food security. AJ highlights the health risks tied to mass beef production, advocating for sustainable ranching practices. He shares personal tales of fighting for land against bureaucracy, emphasizing the power of community in reclaiming food sovereignty and the importance of supporting local farms.
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Beef Industry Controlled by Few
- Four major companies control 85% of the U.S. beef market, causing centralization and instability in the food supply chain.
- This control allows price manipulation, hinders small ranchers, and drives beef imports and exports that disrupt local production.
Big Meat’s Impact on Health
- Centralization favors big corporations' profits but harms consumer health and small farms.
- Cattle fattened on feedlots eat plastic-contaminated feed, contributing to poor meat quality and health issues.
Connect Locally for Food Security
- Use technology to create platforms connecting consumers directly with local food producers.
- Buying directly from local farms strengthens food security and rebuilds community ties.