The Futur with Chris Do The Business Blueprint Every Creative Needs w/ Anna Nassery | Ep 401
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Nov 29, 2025 
Anna Nassery, Founder of Lumina Creative and former startup CMO, shares her unconventional journey from PR to entrepreneurship. She reveals how her experiences with top Silicon Valley leaders shaped her branding strategies and the importance of networking. Anna discusses the creation of an energetic blueprint system to help creatives align their work with personal values. She emphasizes adaptability, the power of intentional outreach, and the balance between profitability and personal fulfillment in building a thriving business.
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From PR Degree To Agency Founder
- Anna Nassery transitioned from a PR degree to running Lumina Creative after 12 years in startup marketing and creative direction.
- She now builds agencies and coaches creatives to design businesses that fit their lives.
Learning Branding Inside Startups
- Anna joined startups early, learned brand strategy from senior mentors, and ran large rebrands.
- Managing top agencies taught her repeatable systems she later used to start her own agency.
Pitch After Funding Rounds
- Reach out to companies after funding rounds offering contract help instead of full hires.
- Pitch that you can fix their website to match their new valuation and offer to contract work immediately.