Pricing, margins and early profitability

In this episode, Anna Nassery joins Chris Do for a deep-dive conversation on her unconventional path into branding, creative direction, and entrepreneurship. She discusses her early years in PR, how she transitioned into tech startups, and what she learned while working alongside top Silicon Valley leaders.

Anna shares how these experiences shaped her approach to brand strategy, relationship-building, and identifying opportunities others overlook. Her journey highlights how adaptability, networking, and tenacity can create unexpected career pivots.

Timestamps

(00:00) — Intro

(03:19) — Early career and PR background

(06:00) — Parents, education, expectations

(09:33) — Joining the startup world

(12:23) — Acquisition and financial runway

(15:22) — Wearables and athlete story

(17:53) — Mastermind introduction + early clients

(19:48) — Influencer partnerships + backlinks

(22:12) — Official start of Lumina

(28:40) — Chaos of early agency growth

(33:46) — Hoffman work + plant medicine

(37:55) — Rebuilding business around alignment

(41:50) — Creating energetic blueprint systems

(46:30) — Identity shifts, redefining success

(50:55) — Social skills vs content creation

(55:57) — Permission for different operating styles

(01:01:47) — “Land the plane” + offers explained

(01:05:40) — Final reflections + closing

Check out today's guest, Anna Nassery:

Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/annadoingthings_/?hl=en

Website: ⁠https://www.luminacreative.co/

Linkedin: https://www.linkedin.com/in/annanassery

Check out The Futur:

Website: ⁠⁠⁠⁠https://www.thefutur.com/⁠⁠⁠⁠

Courses: ⁠⁠⁠⁠https://www.thefutur.com/shop⁠⁠⁠⁠

Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠⁠⁠

Podcasts: ⁠⁠⁠⁠https://thefutur.com/podcast⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠https://www.instagram.com/thefuturishere/⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠⁠⁠

Twitter: ⁠⁠⁠⁠https://x.com/thefuturishere⁠⁠⁠⁠

TikTok: ⁠⁠⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠⁠⁠

Youtube:⁠⁠⁠⁠https://www.youtube.com/thefuturishere⁠⁠⁠⁠

Check out Chris Do:

Website: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠

LinkedIn:⁠⁠⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠⁠⁠

Facebook:⁠⁠⁠⁠https://www.facebook.com/BizOfDesign⁠⁠⁠⁠

Instagram:⁠⁠⁠⁠https://www.instagram.com/thechrisdo/⁠⁠⁠⁠

Twitter:⁠⁠⁠⁠https://x.com/thechrisdo⁠⁠⁠⁠

TikTok:⁠⁠⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠⁠⁠

Threads:⁠⁠⁠⁠https://www.threads.net/@thechrisdo⁠⁠⁠⁠

Zaap: ⁠⁠⁠⁠https://zaap.bio/thechrisdo⁠⁠⁠⁠

Clubhouse:⁠⁠⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠⁠⁠

Behance: ⁠⁠⁠⁠https://www.behance.net/chrisdo

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