Live Event: Why The Best Story Wins (Inbound 2024)

Imani Ellis, a featured speaker at Inbound 2024, dives deep into the art of storytelling in branding. She highlights the vital connection between emotional engagement and community building. Imani discusses how brands can cultivate trust through authentic narratives, moving consumers up the social proof pyramid. She introduces the 'story stack framework' to enhance customer journeys and emphasizes the importance of creating genuine connections through impactful origin stories. A must-listen for anyone looking to innovate in branding!