Imani Ellis

Imani Ellis, a featured speaker at Inbound 2024, dives deep into the art of storytelling in branding. She highlights the vital connection between emotional engagement and community building. Imani discusses how brands can cultivate trust through authentic narratives, moving consumers up the social proof pyramid. She introduces the 'story stack framework' to enhance customer journeys and emphasizes the importance of creating genuine connections through impactful origin stories. A must-listen for anyone looking to innovate in branding!

Imani Ellis, CEO at The Creative Collective and CultureCon, discusses promoting equity for black and brown creatives. They explore the lack of credit given to diverse creators, the importance of recognition and diversity in the industry, and initiatives like the 15% pledge. They also highlight the potential impact of the influencer economy in reducing the wealth gap.