

Should we be trying to build an online audience?
Meaningful Productivity Equation
- Productivity is not just output over time; it must align with meaningful work towards goals.
- Aligning productivity with purpose prevents wasted effort on the wrong tasks.
Cringe in Social Media Grifting
- Social media grifting often feels cringe because it shows deliberate vying for status.
- This performative pursuit causes discomfort, similar to awkward real-life status-seeking.
The Cringe of Status-Seeking
- People seeking social status openly tend to invoke a strong negative reaction.
- If it's perceived you're trying for prestige, the social facade collapses quickly.
This week we talk about the phenomenon of 'social media grifting' - trying to build an audience online through deliberate tactics. Most people think it's cringe, but we try to figure out whether it's objectionable. We also workshop Ali's book proposal.
Sponsored by Skillshare
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What is this?
Not Overthinking is a podcast about happiness, creativity, and the human condition. We talk about things to help us think, do, and be better. Things like social interaction, lifestyle design, mental models... Things that are hard to examine, but important to explore. And hopefully, things that make for a fun and interesting chat every week.
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Who are we?
Ali is a junior doctor and YouTuber working in Cambridge, UK. He makes videos about medicine, technology, productivity and lifestyle design. His links: YouTube, Blog, Newsletter, Instagram
Taimur is a data scientist and writer, working on his own startup Causal. He writes on his blog and as a columnist for Medium. His links: Blog, Twitter, Medium, Instagram
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