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Should we be trying to build an online audience?

Not Overthinking

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The Watershed

The word was originally a geographical term describing the area from which water sources drain into a single river or ridge like that formed by a chain of mountains. From that, watershed came to mean a turning point or dividing line in life. It's kind of the watershed moment where traditional institutions are losing their power and systems are becoming more de centralized and democratized. The faith in the big guy is now being eroded.

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