ICYMI 9-to-5 Influencers and Social Media’s Relatability Trap
Mar 29, 2025
In this discussion, Jenny G. Zhang, Slate's senior culture editor, sheds light on the journey of Connor Hubbard, an influencer who transitioned from a 9-to-5 job to full-time content creation. They explore the allure and pitfalls of daily routine videos that resonate with viewers yet can feel monotonous. The conversation highlights the 'relatability trap' social media influencers face, balancing authenticity with audience expectations. Zhang raises critical questions about the societal implications and identity crises influencers encounter in this fast-evolving digital landscape.
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Hubs Life's Rise
- Connor Hubbard, known as Hubs Life, gained popularity for TikTok videos showcasing his mundane 9-to-5 routine.
- These videos, often set to dreary music, depicted his daily commute, cubicle work, and simple evening activities.
Appeal of Mundanity
- Despite their simplicity, Hubs Life's videos appealed to viewers due to their relatability and a sense of normalcy.
- This contrasted with the often glamorous or aspirational content seen on social media, offering a refreshing alternative.
Quitting the 9-to-5
- Hubbard announced he quit his job to become a full-time content creator.
- This decision came as a surprise to many followers, given his previous statements about valuing job stability.
