ICYMI
9-to-5 Influencers and Social Media’s Relatability Trap
Mar 29, 2025
In this discussion, Jenny G. Zhang, Slate's senior culture editor, sheds light on the journey of Connor Hubbard, an influencer who transitioned from a 9-to-5 job to full-time content creation. They explore the allure and pitfalls of daily routine videos that resonate with viewers yet can feel monotonous. The conversation highlights the 'relatability trap' social media influencers face, balancing authenticity with audience expectations. Zhang raises critical questions about the societal implications and identity crises influencers encounter in this fast-evolving digital landscape.
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Quick takeaways
- Connor Hubbard's transition from a corporate job to a full-time influencer illustrates the challenges of maintaining relatability in influencer culture.
- The mixed reactions to Hubbard's career shift highlight the tension between personal ambition and audience expectations within evolving online identities.
Deep dives
The Evolution of Hubbs Life
Connor Hubbard, known as Hubbs Life, transitioned from a traditional nine-to-five career to becoming a full-time content creator. Initially gaining popularity through relatable TikTok videos documenting his corporate life, he engaged viewers with a straightforward depiction of daily routines and reflections on his work experience. However, after quitting his job as a senior benefits analyst, he faced the challenge of adapting his content to reflect his new identity as an influencer and stay-at-home dad. The shift sparked mixed reactions from followers, who felt he had strayed from the down-to-earth persona that initially attracted them.
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