9-to-5 Influencers and Social Media’s Relatability Trap
ICYMI
Navigating Influencer Identity Crises
This chapter examines the challenges influencers face when transitioning from traditional jobs to full-time content creation, particularly regarding brand identity and audience expectations. It highlights the struggle of maintaining relatability amid changing content styles and explores societal implications of gender roles in influencer culture. Additionally, the speakers address the uncertainties and instability within the influencer industry, reflecting on the journey of those who have left conventional employment for the allure of social media.
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