Inside the Strategy Room 233. Building the will to transform: The importance of communication in transformations
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Jan 9, 2025 Join transformation experts John Parsons, a senior partner in Calgary, Dominic Skerritt, a partner in New York, and Mary Lass Stewart, a knowledge expert in Chicago, as they explore the pivotal role of communication in organizational change. They discuss how leaders can energize teams and drive commitment during challenging transformations. The trio highlights a three-part framework for employee engagement, the significance of effective work distribution, and how to empower change champions to foster lasting change.
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Transformation Challenges and Employee Engagement
- Transformations are exceptionally challenging due to their scale, intensity, and speed.
- Successfully engaging a substantial portion of employees, around 30%, correlates with higher shareholder returns.
Three-Part Framework for Transformations
- Elevate a core group (7-20%) by giving them important roles and tasks.
- Empower a broader group of influencers to role model change, and energize the entire organization through storytelling.
Elevating a Core Transformation Team
- Select leaders who inspire, communicate clearly, and set a bold aspiration.
- Encourage innovation, deploy talent strategically, attract external talent, and create sustainable conditions.