
Inside the Strategy Room
233. Building the will to transform: The importance of communication in transformations
Jan 9, 2025
Join transformation experts John Parsons, a senior partner in Calgary, Dominic Skerritt, a partner in New York, and Mary Lass Stewart, a knowledge expert in Chicago, as they explore the pivotal role of communication in organizational change. They discuss how leaders can energize teams and drive commitment during challenging transformations. The trio highlights a three-part framework for employee engagement, the significance of effective work distribution, and how to empower change champions to foster lasting change.
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Quick takeaways
- Effective communication by leaders fosters employee engagement and ownership, essential for successful transformation outcomes.
- Active involvement of employees significantly enhances transformation efforts, with direct correlation to participation rates and organizational performance.
Deep dives
The Role of Leaders as Energizers
Transformations require significant energy and effort from leaders to engage and motivate their teams. Leaders must act as 'energizers in chief,' actively charging the batteries of employees by fostering excitement and commitment to the transformation process. When team members feel inspired and believe in the vision, they are more likely to contribute discretionary effort, taking on challenges they might have previously deemed impossible. This collective engagement is crucial for ensuring the transformation creates lasting value across the organization.
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