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In the Pit with Cody Schneider | Marketing | Growth | Startups
Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget
Feb 20, 2025
Discover the crucial role of page speed optimization in boosting e-commerce success. Learn how bloated app stacks can stifle conversion rates and why many quick-fix solutions are scams. Explore the profound impact of site speed on ad spend and SEO. Gain insights into the best tools and technologies for enhancing Shopify store performance, including essential free resources for testing speed. Hear a compelling case study that reveals a 17% increase in sales after optimization. Elevate your website's user experience to drive higher average order values!
30:50
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Quick takeaways
- Page speed optimization significantly boosts return on ad spend and conversion rates, yet it remains largely overlooked by e-commerce businesses.
- Eliminating unnecessary applications and updating outdated themes can drastically enhance site speed, improving overall user experience and sales potential.
Deep dives
The Importance of Page Speed Optimization
Improving page speed is crucial for increasing return on ad spend, yet it's often neglected in online sales strategies. Optimization enhances both SEO and paid ads, providing significant efficiency gains. The podcast highlights that many tools claim to automate this process, but they often merely manipulate page speed metrics rather than making real changes. This misrepresentation can lead to a false sense of success while actual load times remain unchanged, especially on slower connections.
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