In the Pit with Cody Schneider | Marketing | Growth | Startups

Milliseconds Makes Millions: Slow Page Speed is Burning Your Ad Budget

Feb 20, 2025

Discover the crucial role of page speed optimization in boosting e-commerce success. Learn how bloated app stacks can stifle conversion rates and why many quick-fix solutions are scams. Explore the profound impact of site speed on ad spend and SEO. Gain insights into the best tools and technologies for enhancing Shopify store performance, including essential free resources for testing speed. Hear a compelling case study that reveals a 17% increase in sales after optimization. Elevate your website's user experience to drive higher average order values!

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ANECDOTE

The Nice Agency Origin Story

Lukas, after paying for a site rebuild, found it three times slower.
The developers quoted an additional $20,000 for optimization, prompting Lukas to start his agency.

ADVICE

App Stack Optimization

Audit your Shopify app stack regularly to identify and remove unused or bloated apps.
Many apps are not built with performance in mind, significantly impacting site speed.

ADVICE

Site Speed Testing

Test your site speed on WebPageTest.org, the gold standard for accurate results.
Emulate slow connections (e.g., two-bar 4G) to identify performance bottlenecks.

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In this episode, I chat with Lukas from The Nice Agency, a Shopify site speed optimization expert. They discuss why page speed optimization is one of the most overlooked yet impactful factors in improving return on ad spend (ROAS) and conversion rates for e-commerce businesses. Lukas shares insights from his agency’s experience, debunks common myths about automated page speed tools, and reveals the best technology stack for high-performance Shopify stores.

Key Topics Covered:

Why page speed optimization is a game changer for your e-commerce business.
How bloated app stacks slow down your site and kill conversion rates.
The biggest scams in the Shopify site speed industry and how to avoid them.
The impact of page speed on SEO, paid ads, and overall user experience.
A breakdown of the best tools and apps to use for a high-speed e-commerce store.

Timestamps:

00:00 - Introduction to Page Speed Optimization & Guest Introduction
03:45 - How Lukas Got Into Site Speed Optimization
08:30 - Common Mistakes That Slow Down Shopify Stores
13:20 - The Scam Behind "Instant" Speed Optimization Services
19:45 - The True Impact of Site Speed on Conversion Rates & ROAS
25:10 - Case Study: How Speed Optimization Increased Sales by 17%
30:00 - The Best Page Speed Optimization Tech Stack
35:50 - Free Tools to Test Your Website’s Speed
41:00 - The Best Shopify Themes for High Performance
45:30 - How to Get a Free Site Speed Audit from The Nice Agency
50:00 - Where to Find Lukas & Final Thoughts

Show Notes & Resources:

Milliseconds Make Millions (Google & Deloitte Report on Page Speed) - Read Here
WebPageTest.org - The Gold Standard for Site Speed Testing - Visit Site
Dawn Theme - Shopify’s Recommended Lightweight Ecommerce Theme - Explore Here
#1 Heatmap Analytics Tool for Tracking Revenue on E-commerce Websites - Check it Out
RapidReviews - The Fastest Shopify Review App - Learn More
Shoplift - Best A/B Testing Tool for Shopify - Explore Features
Instant.so - The Fastest Shopify Page Builder - Visit Site
LandingCat.com - Automated SEO and CRO for Ecommerce - Visit Site

Connect with Lukas & The Nice Agency:

Website: TheNiceAgency.co
Twitter: @IGOBYLUKAS
LandingCat: SEO for ecommerce - https://www.landingcat.com/