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Mastering Shopify Site Speed
This chapter delves into the critical importance of site speed optimization for e-commerce on Shopify, highlighting personal experiences and common pitfalls faced by non-technical founders. The speakers discuss the impact of app bloat and performance issues on user engagement and conversion rates, stressing the need for a thorough app audit. Practical insights into website speed testing and the complexities of genuine performance improvements are also shared, warning against quick-fix solutions that lack substance.