The GaryVee Audio Experience How To Sell Any Product In 2026
88 snips
Oct 30, 2025 
In this discussion, Matt, the founder of Tassium/Tassik and an early-stage entrepreneur focusing on products for children with autism and ADHD, shares insights on sustainable go-to-market strategies. He emphasizes the importance of targeting parents through social media while reflecting on the challenges of maintaining traction after initial press-driven sales. Gary Vaynerchuk offers advice on leveraging attention, using organic content effectively, and the critical need for a robust sales infrastructure, while advocating for relentless hustle over luck in building a brand.
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Attention Is The Core Asset
- Attention is the primary asset for any business, brand, or personal goal.
- Without attention you cannot sell, fundraise, or spread a message effectively.
Follow Where Attention Lives
- Be unemotional about which platform holds attention and follow where it goes.
- Stop demonizing platforms based on personal preference and adapt to current audience behavior.
Brand Precedes Sales
- Brand-building precedes sustainable sales and amplifies any future marketing spend.
- Strong brand recognition means customers come to you instead of you chasing them.
