Matt (founder of Tassium/Tassik)

In this discussion, Matt, the founder of Tassium/Tassik and an early-stage entrepreneur focusing on products for children with autism and ADHD, shares insights on sustainable go-to-market strategies. He emphasizes the importance of targeting parents through social media while reflecting on the challenges of maintaining traction after initial press-driven sales. Gary Vaynerchuk offers advice on leveraging attention, using organic content effectively, and the critical need for a robust sales infrastructure, while advocating for relentless hustle over luck in building a brand.