#323: Gordon Graham on Writing a White Paper with ChatGPT, Predictions for AI’s Impact on Writers, and How to Pivot as the Technology Improves

1

Introduction

00:00 • 5min

2

How to Write a White Paper Using Chat GPT

04:31 • 3min

3

The Importance of Quality in Chat GPT

07:21 • 3min

4

The Limits of AI and Large Language Models

10:37 • 5min

5

The Pros and Cons of Bing Chat

15:22 • 4min

6

The Importance of Compounded Growth

18:53 • 4min

7

The Future of Content Marketing

23:07 • 2min

8

The Rise of AI in the B2B Market

25:22 • 3min

9

How to Survive When Your Craft Is No Longer the Thing

28:01 • 2min

10

How to Use AI to Write White Papers

30:00 • 6min

11

How to Justify Keeping the Same Fees for Writing

35:37 • 2min

12

How to Write a Successful White Paper

37:29 • 2min

13

Prompt Engineering: The Conduit Between Technology and Clients

39:30 • 2min

14

The Future of Prompt Writing

41:39 • 4min

15

The Future of Case Studies and White Papers

45:42 • 2min

16

The Art of Prompting

47:37 • 6min

17

The Importance of Human Consciousness in AI White Papers

53:09 • 2min

18

AI and the Future of B2B

55:10 • 2min

19

How to Be a Successful Writer

57:16 • 5min

20

12 Things Writers Can Do That AI Still Can't Do

01:02:12 • 2min

21

12 Things Writers Can Do That AI Can't

01:04:10 • 2min

22

AI Is Never Going to Do That

01:06:11 • 2min

23

The Power of Rhetoric in B2B

01:07:55 • 2min

24

How to Use Words to Influence Your Audience

01:09:47 • 2min

25

How to Stand Out in the Age of AI

01:12:07 • 3min

26

How to Humanize Your Content

01:14:53 • 3min