2min chapter

High-Income Business Writing Podcast cover image

#323: Gordon Graham on Writing a White Paper with ChatGPT, Predictions for AI’s Impact on Writers, and How to Pivot as the Technology Improves

High-Income Business Writing Podcast

CHAPTER

The Future of Content Marketing

The bottom fell out of the advertising business, as we know, when the web came on. All those agencies that can't adapt are going to go away. And they're going to have to go to value-based pricing. The effort to produce that value is much reduced by AI.

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