The Power of Rhetoric in B2B

AI does not have a right brain. No, it needs to know contacts. It won't have that. But I just have so much fun just reading about rhetoric. You know, we don't, they don't teach it in schools anymore. And if you come up with a powerful metaphor, that's the same as a big idea. Come up with a really powerful metaphor that will tie your whole piece together. That is powerful. B2B needs a lot more metaphors. This tool does not technology does not has aright brain. Yep. Yep. The nine reasons for writing better sentences are: context, cultural context and word play.