What It's Like To Be...
A Life Insurance Salesman
Sep 24, 2024
David Johnson, a third-generation life insurance salesman, shares his wealth of experience in the industry. He discusses overcoming objections and the delicate balance between business and friendship. Johnson reveals the crucial mistake that can derail a sales career and explains what a 'feed list' is. He emphasizes the importance of building personal connections and setting activity-based goals for success, while reflecting on the invaluable lessons learned from his father that continue to shape his professional journey.
31:27
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Quick takeaways
- David Johnson emphasizes the importance of persistence and relationship-building in life insurance sales to foster client trust and loyalty.
- Navigating a commission-only income requires a disciplined mindset and effective referral techniques, as illustrated by David's personal experiences and his father's advice.
Deep dives
Early Career and Cold Calling
David Johnson began his career in life insurance sales at a young age, initially working in his father's office while cold calling real estate agents. He was tasked with calling up to 200 agents a day, earning a commission based on the number of successful appointments he set. This experience honed his skills in reaching out to potential clients and taught him the importance of persistence in sales. The rigorous demands of cold calling laid a strong foundation for his future in the business, illustrating the vital role that initial opportunities play in shaping one's career.
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