Marketing #Unfiltered Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell
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Apr 3, 2024 Stacey Brass Russell, a business and life transformation coach specializing in branding and content strategy, dives deep into the world of high-ticket offers. She defines what constitutes a high-ticket offer and shares her unique method for crafting these packages. Stacey reveals effective pricing strategies and takes listeners behind the scenes of a live launch, emphasizing the growing importance of authentic connections in sales. Her insights are perfect for coaches looking to create and successfully sell offers over $1,000.
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Early Email List Building
- Start building your email list early.
- It takes significant time to grow, regardless of initial audience size.
Social Media's True Role
- Social media often misleads by emphasizing follower count over email lists.
- Treat social media as a tool to drive traffic to your email list and live events.
Owning Your Audience
- Control your audience by moving them from social media to your email list.
- You don't own social media platforms; your access can be revoked.