Marketing #Unfiltered
Ep 142 | High ticket offers: How to create, price + sell ‘em in this changing market with Stacey Brass Russell
Apr 3, 2024
Stacey Brass Russell, a business and life transformation coach specializing in branding and content strategy, dives deep into the world of high-ticket offers. She defines what constitutes a high-ticket offer and shares her unique method for crafting these packages. Stacey reveals effective pricing strategies and takes listeners behind the scenes of a live launch, emphasizing the growing importance of authentic connections in sales. Her insights are perfect for coaches looking to create and successfully sell offers over $1,000.
01:25:16
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Quick takeaways
- Crafting high ticket offers requires a comprehensive experience that addresses the client's journey, enhancing perceived value and justifying the investment.
- Establishing genuine connections through complementary coaching calls and multi-day workshops can significantly boost client trust and conversion rates.
Deep dives
The Importance of Client Service
Focusing on service to clients is crucial for business success, often overshadowed by discussions on acquiring clients and generating revenue. Many discussions in the industry revolve around strategies to attract more clients, yet the conversation shifts when considering the experience of those clients who are already onboard. Providing exceptional service not only enhances client satisfaction but also fosters loyalty, leading to referrals and long-term relationships. Therefore, dedicating time and effort to understand and meet client needs can significantly impact business growth.
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