Sequence Over Strategy How to Get More Clients With Relationship Marketing
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Apr 25, 2024 Explore the importance of relationship and traffic marketing for attracting quality leads. Learn how to prioritize sequence over strategy in business decisions. Discover the benefits of engaging in established communities and making powerful client connections.
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Leanne's Marketing Challenge
- Leanne Young, a coach, hasn't gained any clients despite posting daily on social media and planning a free masterclass.
- This highlights the common issue of following standard advice that doesn't yield results.
Marketing Continuum
- Marketing strategies exist on a continuum between relationship marketing and traffic marketing.
- Every product/service has a natural alignment with a specific point on this continuum.
Importance of Alignment
- Choosing the right marketing approach (relationship vs. traffic) is crucial, especially now with increased market noise.
- Most advice focuses on traffic marketing, which is easier to teach but not always effective for high-value services.