Sequence Over Strategy cover image

Sequence Over Strategy

How to Get More Clients With Relationship Marketing

Apr 25, 2024
Explore the importance of relationship and traffic marketing for attracting quality leads. Learn how to prioritize sequence over strategy in business decisions. Discover the benefits of engaging in established communities and making powerful client connections.
30:27

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Quick takeaways

  • Understanding the importance of choosing between relationship and traffic marketing for business growth.
  • Meeting leads powerfully through engaging with potential clients in spaces where they gather.

Deep dives

The Pitfalls of Using Popular Tactics in Business Growth

Entrepreneurs often face a common challenge when their businesses are not growing as expected. They tend to rely on popular tactics such as social media posting, launching new products, or hiring more team members without addressing the core issue. These tactics, while not inherently bad, overlook a fundamental problem that hinders stable and sustainable growth. By understanding and solving this underlying problem, entrepreneurs can build their businesses more efficiently with confidence and less frustration.

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