How to Get More Clients With Relationship Marketing
Sequence Over Strategy
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Navigating Relationship and Traffic Marketing
The chapter explores the difference between relationship marketing and traffic marketing, emphasizing the shift towards building authentic connections for marketing success. It discusses various strategies under relationship marketing such as referrals and conversations, contrasting them with mass marketing techniques. The speaker highlights the importance of aligning marketing efforts with the product mix to attract quality leads and achieve meaningful results in today's competitive market.
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