Evernest Property Management Show Episode 161: Leasing and Fraud: Everything Property Owners Need to Know (Brett Drevlow)
Sep 15, 2025
Brett Drevlow, the Director of Leasing at Evernest, dives into the intricate world of rental properties. With a focus on 2025 leasing strategies, he shares how to effectively overcome tenant objections and utilize data-driven pricing. Brett highlights the staggering 7-12% of fraudulent applications and emphasizes the importance of rigorous tenant screening. He discusses leveraging technology, building trust with renters, and the blend of art and science that successful leasing requires to safeguard owner investments in a competitive market.
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Leasing Is Art Backed By Data
- Leasing blends art and data; technology alone isn't a strategy.
- Human judgment and sales skills must complement automation to lease effectively.
Coach Agents To Overcome Objections
- Overcome objections by listening, building trust, and being empathetic to renters' burdens.
- Coach leasing staff on local market nuances and common concerns to improve conversion.
Prepare For Price And Neighborhood Pushback
- Anticipate top objections: price and neighborhood concerns dominate showings.
- Prepare agents with facts (security, nearby conditions) to address those concerns during tours.