In this episode of The Evernest Property Management Show, Evernest's Director of Leasing, Brett Drevlow, joins Spencer Sutton and Matthew Whitaker for an in-depth conversation on what's required to lease rental properties in 2025.
Brett highlights the importance of overcoming tenant objections, building trust, and using data-driven pricing strategies. His leasing team handles ~350-400 move-ins monthly, communicating mainly via phone and strategically handing off leads through stages from contact center to underwriting and move-in coordination. He emphasizes thorough tenant screening to combat fraud, which ranges from 7-12% of applications, and the need for consistent communication with property managers to inform owners about market trends and pricing adjustments. This discussion underscores leasing as both an art and a science requiring competent, empathetic management to secure quality tenants and protect owner investments.
You'll Learn:
- How to work around the limitations that common comp software misses
- Why having a pool or a huge yard doesn't mean your property will rent
- What to do when faced with the most common objections potential renters have
- The secret to unlocking consistent leases
- The technology Evernest leverages to maximize its leasing process
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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co
Guest: Brett Drevlow, Evernest's Director of Leasing
Link: Connect with Evernest
Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)
Visit the Podcast Website: Evernest.co/podcasts
Email the Show: podcast@evernest.co
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Production House: Flint Stone Media
Copyright of Evernest 2025.
