The Product Experience cover image

The Product Experience

How to improve your relationship with data - Heather Williams (Director of Product, Elsevier)

Sep 25, 2024
Heather Williams, Director of Product at Elsevier, shares her journey from UX design to leading product teams. She explores the integration of data-driven decision-making in product management, highlighting cross-functional collaboration among data analysts, UX designers, and subject matter experts. Heather discusses the importance of user research in shaping innovative product strategies and emphasizes the need for clear communication and mapping user journeys to enhance teamwork. She also addresses the impact of AI on data handling and the ethical considerations it brings.
25:39

Podcast summary created with Snipd AI

Quick takeaways

  • Heather Williams emphasizes the importance of a data-driven approach in product management, enhancing decision-making through collaboration among diverse team members.
  • The flexibility in structure for data analytics integration allows product teams at Elsevier to maximize resource efficiency and enrich insights during project lifecycles.

Deep dives

Embracing Data-Driven Decision-Making

Product teams can significantly enhance their decision-making by adopting a data-driven approach, as emphasized by the discussion of data utilization at Elsevier. Heather Williams highlighted the evolution of their methods in data collection, involving collaboration among various team members, including user experience specialists and data analysts. By integrating qualitative insights from various sources, product teams can refine their algorithms and enhance user experience throughout the development cycle. Effective use of data not only informs design but also ensures that product decisions are backed by thorough analysis and historical context.

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