Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Why No One Engages with Your LinkedIn Content (Do This Instead)

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Apr 21, 2025
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INSIGHT

Audience Doesn't Care About You

  • Your LinkedIn audience likely doesn't care because your posts focus on you too much.
  • Engagement suffers when content is self-absorbed and not audience-centered.
INSIGHT

Jargon and Self-Absorption Kill Engagement

  • Excessive corporate jargon and self-centered content repel audiences.
  • Understanding your audience's daily life helps you create engaging content.
ADVICE

Use Empathy to Boost Engagement

  • Use empathy to understand your audience's struggles and motivations.
  • Creating content that shows your audience they are seen increases engagement.
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