Why No One Engages with Your LinkedIn Content (Do This Instead)
Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers
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Empathy: The Key to Engaging LinkedIn Content
This chapter emphasizes the significance of understanding audience needs for creating impactful LinkedIn content. It introduces a framework for evaluating content effectiveness through relevance, authenticity, thought leadership, and empathy, encouraging listeners to adopt these principles in their posts.
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Transcript
