The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 789: What to Expect from a New CRO with Kathy Lord, CRO at Zensai and Jason Lemkin, SaaStr CEO and Founder
21 snips
Jan 22, 2025 
In this engaging conversation, Kathy Lord, the CRO at Zensai and former leader at Intacct, teams up with Jason Lemkin, SaaStr's CEO. They dive into what to expect in a CRO's first 90 days, emphasizing the value of a structured onboarding plan. Kathy shares insights on aligning CEO and CRO expectations, the critical differences between a CRO and VP of Sales, and pitfalls to avoid in executive hiring. Tune in for practical strategies and fresh perspectives on scaling SaaS companies effectively!
AI Snips
Chapters
Transcript
Episode notes
90-Day Plan Alignment
- Create a true 90-day plan with your new executive.
- Ensure alignment on goals to prevent frustration and mismatched expectations.
Playbook Limitations
- Veteran executives often rely on past playbooks.
- These playbooks rarely work perfectly in new environments, requiring adaptation.
CRO vs. VP of Sales
- Distinguish between CRO and VP of Sales roles.
- Align the role with your company's stage and needs.