How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees

Dec 8, 2023

Explore the struggles faced by fitness franchisees and the role of the franchise in their failures. Learn about the journey of entrepreneur Anthony Geisler in building the largest boutique fitness franchise company. Discover the controversial actions of Geisler and the rise of Club Pilates. Discuss the growth, acquisitions, and expansions of Exponential Fitness. Uncover the challenges faced by franchisees and their disputes with executives. Delve into the bankruptcies and lawsuits impacting franchisees. Explore the contrasting personalities within the franchise company and the potential consequences for franchisees.

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Introduction

00:00 • 4min

Building the World's Largest Boutique Workout Empire

04:14 • 25min

Geysler's Controversial Actions and the Rise of Club Pilates

29:26 • 2min

Exponential Fitness: Growth, Acquisitions, and Expansions

31:14 • 22min

Challenges Faced by Franchisees and Threatening Behavior from an Executive

53:14 • 2min

Bankrupt Franchisees and Lawsuits: The Dark Side of a Boutique Fitness Company

55:24 • 2min

Contrasting Personalities and Potential Consequences

57:41 • 16min

This article was published in Bloomberg Businessweek on Thursday, December 7th, 2023, and written by Natalie Wong. I'm simply reading it to you and providing my perspective.

Read the full article here.

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