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How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees

WTF Gym Talk

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Building the World's Largest Boutique Workout Empire

This chapter discusses entrepreneur Anthony Geisler's journey in building the largest boutique fitness franchise company in the world. It explores his strategy of acquiring small studio chains and franchising them, targeting corporate refugees as franchise owners. The chapter also highlights the experiences and misconceptions of franchisees, including the importance of due diligence before investing in a franchise.

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