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How the Biggest Boutique Fitness Company Turned Suburban Moms Into Bankrupt Franchisees

WTF Gym Talk

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Exponential Fitness: Growth, Acquisitions, and Expansions

This chapter discusses the early days and growth of Exponential, a boutique fitness company. It mentions how the company acquired different brands and planned to copy their franchise model. The chapter concludes by mentioning the company's expansions in different countries.

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